IndiBlog

Hyundai Motor India is going rural. Maruti Suzuki was hte first Indian auto manufacturer to launch a focused initiative targeting rural buyers with offers on it's 'bread and butter' model, the M800. Now Hyundai, the countries second largest auto manufacturer is gearing up to tap those rural wallets with it's own ‘Ghar Ghar Ki Pehchaan’ promotional scheme aimed at members of Gram Panchayats and Govt. employees. The scheme relates to mainly the Santro which is the most affordable product in Hyundai India's portfolio and is likely to attract many who would want to upgrade from the bare bones Maruti 800.

‘Ghar Ghar Ki Pehchaan’ promotional scheme was launched on 1st May and will continue till July 31, 2008. The scheme will involve Hyundai dealers contacting the Panchayats and conducting road shows, distributing pamphlets and posters to promote the scheme, and also make the villagers aware about the Santro. Tie-ups with financing institutions with rural branch networks is also on the cards to extend easy financing options for rural buyers.